Electronic Arts recently tweeted to its 5.5 million followers: “Invest in crypto.” And this attracted thousands of likes, retweets, and crypto influencers. For a moment, everyone were delighted to see this gaming giant talk about crypto.
The truth, however, is different.
Electronic Arts tweeted this for a different reason. It is not to promote crypto. Or to indicate crypto adoption. In fact, the company tweeted about a gaming character called “Crypto.” Call it a deceiving move, or a troll, the strategy has clearly worked.
If anything, a lot of crypto enthusiasts were curious to see Crypto character. We did some research and found out more about our hero. Here’s Crypto:
Apex Legends Reveals “Crypto” Character
Electronic Arts is publishing the season 3 of Apex Legends, and the game will launch on October 1st. Included in this game is Crypto — a silent character who is calm and collected. Crypto keeps secrets and uncovers them when the time is right.
As we think about it, our crypto industry works the same way: we have secrets, and we reveal them when the time is right.
Apex Legends has also shared a video revealing Crypto going from a normal dude to a super character.
Overall, EA’s strategy worked. They generated social media attention, perhaps got some of its followers interested in crypto, and also covertly promoted the game.
The post Electronic Arts Says “Invest In Crypto”(Hint: It’s Not What You Think) appeared first on LuvCrypto.
via LuvCrypto
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